About Us


Founded 45 years ago and based in McAllen, Texas; Magic Valley produces SQF-certified, private label, Southern frozen vegetables for distribution to major food outlets and institutional buyers throughout the United States.

The company produces various package sizes of whole, sliced, and breaded okra. The company also processes and packages spinach, southern greens, black eyed peas, carrots, diced turnip roots; and breaded zucchini and squash. The company has its own food service labels: Magic Harvest and Valley Harvest. Magic Valley has two plants, each with its own packaging capabilities. The company employs over 200 employees. In January of 2014, Magic Valley was acquired by Speyside Equity.



Magic Valley’s mission is to be our customer’s best supplier through quality products and reliable, on-time delivery.



Magic Valley’s vision is to be the best private label, frozen Southern vegetable processing and packing business in the industry.

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